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For many years, designers and analysts have been pushing the importance of catering for mobile users. At first, it was merely a novelty. Having a WAP site made your company look forward thinking, progressive and "in touch with technology". Technology has moved on, however and mobile web design today is not a novelty; it's a necessity.
The Smartphone is Ubiquitous
In 2012, mobile web traffic accounted for almost 8% of all Internet traffic in the United States and just over 5% of all web traffic in Europe. Smartphones and tablets are no longer luxury devices; they are must-have items. Mobile owners make use of location aware apps such as Gowalla and Foursquare to check in to their favourite locations. They do price comparisons on the move and they talk to their friends via Twitter and Facebook. They expect to be able to access whatever they want, wherever they want.
Mobile is an Expanding Market
Whilst the PC market has stagnated, mobile usage is increasing. As smartphones become more affordable and feature-phones become more powerful, more and more teenagers and older adults are acquiring powerful internet-capable phones. It makes sense to try to reach this demographic.
Keep Your Users Thinking of You
There are two main ways to cater to a mobile market. One is offering apps that allow users to interact with your site in a way that is customised for their devices and the other is to design a site that is "responsive" and works well on any device. Responsive web design offers the best of both worlds, ensuring that your site looks good in portrait or landscape and at any screen resolution.
If your users know that your site works well on their phones, they are more likely to check the site on a whim. If they see that a book or DVD is full price in a local store, they might pull out their phone to check for reviews and then look at your site, see that you offer a discount and free shipping and order the book from you, whilst they're standing there in the store. However, if you make the transaction a chore, they may be more inclined to pay a little extra for the convenience of getting the item immediately.
Mobile devices remove a lot of the friction and inconvenience of shopping and surfing online, but un-optimised websites do not offer users a good surfing or shopping experience. Spend a few minutes trying to navigate your website on a mobile phone. Is it easy to navigate from page to page? Can you read all of the text without lots of scrolling back and forth? Do the images look good? If you find yourself getting frustrated with the page, imagine how your visitors feel. Optimise your site today before you lose your audience to a competitor.
More people are on mobile and tablet devices these days and it is estimated that soon there will be more traffic from mobile devices than from desktop and laptops.
This makes is absolutely necessary for companies to convert their existing website to a mobile optimised website.
Easiest and quickest way to do that would be to hire a mobile marketing agency. For example, in order to find a good mobile marketing agency in London it is a good idea to start by searching relevant keywords on a popular search engine.
Click here to contact , Web Developer and SEO Specialist